Heel pain is a common and extremely frustrating problem, especially after beginning a new fitness routine. While you should consult a physician before attempting home treatments, to ensure that the problem is not more complicated, the most common treatment option is stretching of the calf muscles. This is just one example of the most common heel stretch I have my patients do. There is a lot of information on stretching on the web, but if you appear to need a lot of flexibility to perform the stretch, it is likely unnecessary and not a good option for you.
Heel Stretching:
For more information on Plantar fasciitis, click the blog article for heel pain FAQ